Our Portfolio

We Build.
We Scale.
We Own.

From in-house ventures we build and operate entirely within Ads and Ventures, to equity partnerships and select client engagements: every project in this portfolio is a proof point of our AI-first operating model.

6
In-House Ventures
2
Equity Partners
21
Client Projects
12+
Countries
100% Owned

In-House Ventures

Built and operated entirely within Ads and Ventures. These brands are developed, scaled, and run in-house until they reach the scale to become independent entities.

6 projects
AdsDaddy
🌐
100% Owned
Performance Advertising

AdsDaddy

Bold performance advertising agency running Google, Meta, Instagram, YouTube and Microsoft Ads for high-growth brands worldwide.

Google AdsMeta AdsPerformance
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
OptiCheck AU
πŸ‡¦πŸ‡Ί
100% Owned
Finance Marketplace

OptiCheck AU

Australia's smart finance marketplace matching borrowers with the best loan brokers. Faster, smarter, and completely free.

FintechMarketplaceAustralia
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
OptiCheck DE
πŸ‡©πŸ‡ͺ
100% Owned
Insurance Marketplace

OptiCheck DE

Germany's smartest insurance comparison platform, helping millions find the right coverage at the best price.

InsurtechMarketplaceGermany
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
newCustomer.io
🌐
100% Owned
SaaS Β· Customer Acquisition

newCustomer.io

All-in-one customer acquisition platform replacing 25+ tools. Attract leads, nurture relationships, and close deals on autopilot.

SaaSCRMAI
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Bestatter-Marketer
πŸ‡©πŸ‡ͺ
100% Owned
Niche Marketing Β· DE

Bestatter-Marketer

Germany's #1 funeral home marketing specialist, helping Bestatter dominate their region with guaranteed monthly results.

Niche MarketingGermanyLocal SEO
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Heavenly Marketing
πŸ‡¦πŸ‡Ί
100% Owned
Niche Marketing Β· AU

Heavenly Marketing

Australia's #1 funeral service marketing specialist, driving more inquiries for funeral homes across the country.

Niche MarketingAustraliaLocal SEO
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Equity Stake

Equity Partners

Joint ventures where we hold equity alongside founders. We deploy our full operating model: brand, technology, and acquisition, as co-builders with skin in the game.

2 projects
Client Work

Client Projects

External projects delivered for select clients. No equity, pure execution excellence. These engagements showcase the breadth and depth of our operating capabilities.

21 projects
World Economic Forum
🌐
Client Work
World Economic Forum Γ— Swiss Digital Initiative

World Economic Forum

Digital Trust Compass & Digital Trust Movement

Brand architecture and full web build for the WEF and Swiss Digital Initiative: new brand identity for the Digital Trust Compass, and web development of the Digital Trust Movement self-assessment tool used by organisations worldwide.

WEF
Co-Created With
Live
Self-Assessment Tool
Brand ArchitectureWeb DevelopmentWEF Γ— SDI
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
digitalswitzerland
πŸ‡¨πŸ‡­
Client Work
Digital Transformation

digitalswitzerland

Five-year strategic collaboration powering Switzerland's national digital movement: Swiss Digital Days, WEF Davos, CES Las Vegas, HerHACK, and the Digital Trust Movement. 300%+ sign-up increase for Swiss Digital Days.

300%+
Sign-Up Increase
6
Major Campaigns
Swiss Digital DaysWEF DavosHerHACK
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
HackZurich
πŸ‡¨πŸ‡­
Client Work
Europe's Largest Hackathon

HackZurich

Digital acquisition strategy for Europe's largest hackathon, driving applications from elite talent across 50+ countries.

50+
Countries
3.2Γ—
Applications
Tech MarketingLinkedIn AdsGlobal
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Abiturma
πŸ‡©πŸ‡ͺ
Client Work
EdTech Β· Germany

Abiturma

Germany's leading Abitur preparation platform: performance acquisition engine that drove national student growth.

5.2Γ—
Registrations
#1
Abitur Platform
Meta AdsGoogle AdsEdTech
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
ABIcrash
πŸ‡©πŸ‡ͺ
Client Work
EdTech Β· Germany

ABIcrash

Intensive math Abitur preparation courses, scaled student acquisition through Meta and Google into a nationally recognised brand.

4.4Γ—
Enrolments
38%
Lower CPA
Meta AdsGoogle AdsEdTech
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
farfalla
πŸ‡¨πŸ‡­
Client Work
Organic Beauty Β· Switzerland

farfalla

Switzerland's leading organic essential oils and natural cosmetics brand: performance-driven eCommerce strategy across the DACH region.

3.6Γ—
DTC Revenue
DACH
Expansion
Meta AdsGoogle ShoppingDTC
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Upscale Spaces
πŸ‡¦πŸ‡Ί
Client Work
Luxury Real Estate

Upscale Spaces

Premium digital presence and high-intent lead generation for a luxury property portfolio targeting HNW buyers.

4.7Γ—
Lead Quality
41%
Lower CPA
Meta AdsGoogle AdsLuxury
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Barboza Store
πŸ‡¦πŸ‡Ί
Client Work
Fashion eCommerce

Barboza Store

Premium fashion and lifestyle DTC brand: full Brand to Build to Scale playbook from identity to multi-channel paid acquisition.

3.8Γ—
DTC Revenue
62%
Conversion Lift
Meta AdsGoogle ShoppingCRO
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Sicher HMR
πŸ‡©πŸ‡ͺ
Client Work
Insurance Β· Germany

Sicher HMR

German residential building insurance broker: precision Google Ads and SEO strategy making them the #1 choice in their region.

#1
Regional Ranking
2.9Γ—
Lead Volume
Google AdsSEOInsurance
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Digital Festival Zurich
πŸ‡¨πŸ‡­
Client Work
Tech Events

Digital Festival Zurich

Official event partner for Switzerland's largest digital innovation festival, driving awareness and registrations across the DACH region.

10K+
Attendees
DACH
Coverage
Event MarketingSocial AdsDACH
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Marmot Finance
πŸ‡¨πŸ‡­
Client Work
DeFi & Web3 Finance

Marmot Finance

Precision acquisition strategy for a next-gen DeFi platform, combining crypto-native channels with performance media.

3.1Γ—
User Growth
58%
Lower CAC
Web3DeFiPerformance Media
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Chris Farrell Cosmetics
πŸ‡©πŸ‡ͺ
Client Work
Premium Skincare Β· Germany

Chris Farrell Cosmetics

Premium German skincare brand with decades of heritage: performance-driven digital acquisition strategy that scaled DTC revenue and expanded their loyal customer base across the DACH region.

DTC
Revenue Growth
DACH
Expansion
Meta AdsGoogle AdsSkincare
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Mast-JΓ€germeister
πŸ‡©πŸ‡ͺ
Client Work
Premium Spirits Β· Germany

Mast-JΓ€germeister

One of the world's most iconic spirits brands: targeted digital campaigns that drove brand engagement and event activations across the DACH region.

Iconic
Brand
DACH
Reach
Social AdsBrand CampaignsSpirits
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Candy Event GmbH
πŸ‡©πŸ‡ͺ
Client Work
Event Management Β· Germany

Candy Event GmbH

Germany's premium event management company: digital acquisition and ticket sales campaigns that drove sold-out events and record attendance.

Sold Out
Events
Record
Attendance
Meta AdsEvent MarketingTicketing
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Mind Health School
πŸ‡¦πŸ‡Ί
Client Work
Mental Health & Coaching Β· Australia

Mind Health School

Australia-based mental health and coaching education platform: full-funnel acquisition strategy that drove course enrolments and built a loyal community of practitioners.

Growing
Enrolments
Community
Built
Meta AdsGoogle AdsEdTech
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
MPT Reisen
πŸ‡©πŸ‡ͺ
Client Work
Travel Β· South America Β· Germany

MPT Reisen

German travel specialist for South America: precision digital campaigns that drove qualified bookings and positioned them as the go-to expert for Latin American travel.

Bookings
Growth
Expert
Positioning
Google AdsMeta AdsTravel
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Messe ZΓΌrich
πŸ‡¨πŸ‡­
Client Work
Exhibition & Trade Center Β· Switzerland

Messe ZΓΌrich

Zurich Exhibition Hall, Switzerland's premier exhibition and trade center: digital campaigns that drove exhibitor registrations and visitor attendance across major trade shows.

Trade Shows
Promoted
DACH
Reach
LinkedIn AdsEvent MarketingB2B
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Ophelia
πŸ‡©πŸ‡ͺ
Client Work
Hotel IT Services & Help Desk Β· Germany

Ophelia

Germany's trusted IT partner for the hotel industry with 25+ years experience and 650+ hotels served. We built their website and digital presence, positioning them as the go-to IT partner for hotel operators across the DACH region.

650+
Hotels Served
25+
Years
Website BuildHotel ITDigital Presence
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Maniacs Tattoo
πŸ‡©πŸ‡ͺ
Client Work
Tattoo Studio Β· Germany

Maniacs Tattoo

Germany's premium tattoo studio: lead generation campaigns on Meta that consistently filled the appointment book and built a loyal following of high-intent clients.

Full
Appointment Book
Meta
Lead Gen
Meta AdsLead GenerationLocal
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
River City Finance
πŸ‡¦πŸ‡Ί
Client Work
Finance & Mortgage Β· Australia

River City Finance

Australian finance and mortgage broker: full-funnel lead generation with Meta Ads, Conversion API (CAPI) integration, and precision audience targeting that drove qualified finance leads at scale.

CAPI
Integrated
Qualified
Leads
Meta AdsCAPIFinance
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Grand Royal Barbers
πŸ‡¦πŸ‡Ί
Client Work
Premium Barbershop Β· Australia

Grand Royal Barbers

Australia's premium barbershop brand: local digital campaigns that drove appointment bookings and built a loyal clientele in a highly competitive grooming market.

Bookings
Growth
Local
Authority
Meta AdsLocal MarketingGrooming
Pillars Applied
Brand Architecture
Web Ecosystem
Customer Acquisition
Venture Operations
Join Our Portfolio

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