farfalla

About This Project

farfalla is Switzerland's leading brand for organic essential oils, natural cosmetics, and aromatherapy products — with decades of heritage and a loyal customer base across the DACH region. We built a performance-driven eCommerce strategy that combined Meta advertising with Google Shopping to scale their direct-to-consumer channel. In 2023, our campaigns generated over CHF 1 million in Meta-attributed revenue with a 4.48× ROAS, establishing farfalla as the dominant organic beauty brand in the Swiss digital market.