digitalswitzerland

About This Project

What began as a spontaneous conversation at the Digital Festival Zürich in 2019 turned into a five-year strategic collaboration that helped shape Switzerland's most impactful digital campaigns. Ads and Ventures managed digital advertising across Meta, Google, YouTube, LinkedIn, and Twitter for digitalswitzerland's flagship initiatives — including Swiss Digital Days, the World Economic Forum in Davos, the Consumer Electronics Show in Las Vegas, HerHACK (Switzerland's leading female-led hackathon), and the Digital Trust Movement co-created with the Swiss Digital Initiative and WEF. Between 2020 and 2024, we built the core digital infrastructure for Swiss Digital Days: landing pages, automated sign-up flows, advertising campaigns, and analytics dashboards. Our introduction of the 'All Access Pass' increased event sign-ups by over 300%, elevating the perceived value of free public events through structured engagement funnels. In 2023, we delivered a full rebrand for HerHACK — redesigning the website and deploying a high-converting media funnel that generated more sign-ups than any previous year. Simultaneously, we worked alongside the Swiss Digital Initiative to launch the Digital Trust Movement, including the Digital Trust Compass: a publicly accessible self-assessment tool for organisations to evaluate their handling of privacy, security and data responsibility. This partnership is documented in digitalswitzerland's official blog post published 18 December 2025: "Five Years of Digital Impact: How Adrian Bluhmky Helped Shape Campaigns Across WEF, CES, Digital Days and HerHACK."