World Economic Forum

About This Project

The Digital Trust Compass is a landmark project co-created with the World Economic Forum (WEF) and the Swiss Digital Initiative (SDI). Ads and Ventures was engaged to deliver two core pillars of the project. First, we designed the complete brand architecture for the Digital Trust initiative: naming, visual identity, brand strategy, and positioning that established a globally credible standard for digital ethics and trust. Second, we built the full web ecosystem: UX/UI design and technical development of both the public-facing website and the self-assessment tool — a live platform that allows organisations worldwide to benchmark their handling of privacy, security, and data responsibility against the WEF-endorsed Digital Trust framework. This project represents our ability to operate at the intersection of policy, technology, and brand at the highest global level. The Digital Trust Compass is live and actively used by organisations across the world.